How to use the Telegram channel earnings calculator
Enter your subscriber count, the share of subscribers who see an average post, how often you post, how many sponsored posts you sell, and your price. The calculator adds what Telegram pays you from its own ads, after its 50% revenue share. The default values are only an example, not a benchmark: replace them with your own numbers from your channel statistics and past deals.
Telegram’s ad revenue sharing has its own rules, including a minimum subscriber count and payouts in Gram (formerly Toncoin) through Fragment. How to monetize a Telegram channel explains them and the other ways channels earn.
The formulas
Views per post = subscribers x views per post %
Sponsored income = sponsored posts x views per post / 1,000 x your price per 1,000 views
Telegram ad income = posts per month x views per post / 1,000 x Telegram Ads revenue per 1,000 views x 50%
Monthly income = sponsored income + Telegram ad incomeSponsored posts usually earn far more per post than Telegram’s ads, but you have to find and serve the advertisers yourself, and every extra ad can cost you subscribers.
A worked example
An illustrative channel has 20,000 subscribers and an average post reaches 25% of them, so each post gets 5,000 views. Four sponsored posts at $10 per 1,000 views earn $200. Sixty posts a month bring 300,000 views; at an example $0.50 of Telegram Ads revenue per 1,000 views, the channel’s 50% share is $75. Together that is $275 a month, or about $13.75 per 1,000 subscribers.
How to earn more from a channel
- Raise reach before price. Views per post drive both income lines. Post when your readers are online and cut posts nobody opens.
- Price by views, not subscribers. Advertisers compare channels by cost per 1,000 views. Telegram ad prices covers how they compare.
- Add an earn page for readers who never buy. A rewards program on your own site, with an offerwall, earns when readers complete offers. Affiliate marketing on Telegram shows how a channel post can lead to a bot and a signed link.
Frequently asked questions
How much does a Telegram channel with 10,000 subscribers make?
It depends on reach and prices more than on subscribers. With the same example values as above, 10,000 subscribers would earn about $137.50 a month, but real channels earn far more or far less depending on their niche, language, and how many posts they sell.
Does Telegram pay channel owners for views?
Not for views alone. Telegram shares 50% of the revenue from its own ads shown in eligible public channels, and it pays that share in Gram, formerly Toncoin, through Fragment.
What is a good price per 1,000 views on Telegram?
There is no single number: prices change by niche, language, and audience country. Look at what similar channels charge on Telegram ad marketplaces before you set yours.
Are the default values real averages?
No. They are only examples to show how the formula works. Use your own channel statistics and the prices of your past sponsored posts.