Free advertising and offerwall calculators.
Quick, honest math for publishers and advertisers: offerwall and ad revenue, rewards site profit, currency rates, eCPM, ARPDAU, ROAS, CPA, CPI, and LTV.
- 12Free tools
- No sign-upOpen and use
- PrivateNothing is stored
Pick a calculator, get the answer.
No sign-up, and nothing you type is stored. Every calculator explains the math below the results.
For publishers
Estimate what your traffic earns, set a fair currency rate, and check your margins.
-
Offerwall earnings calculator
Monthly and yearly revenue from your users, open rate, and payouts.
Open calculator -
Virtual currency calculator
Coins per dollar, user split, rounding, and the reward users will see.
Open calculator -
Rewards site profit calculator
Profit after user rewards, cash-out fees, reversals, and running costs.
Open calculator -
Ad revenue calculator
Monthly and yearly website ad earnings, impressions, and page RPM.
Open calculator -
eCPM and RPM calculator
eCPM, page RPM, and revenue per 1,000 users from your earnings.
Open calculator -
ARPDAU calculator
Revenue per daily active user, daily revenue, and DAU/MAU stickiness.
Open calculator
For advertisers
Know your numbers before you pay for a single result.
-
ROAS calculator
Return on ad spend, break-even and target ROAS, and profit after product costs.
Open calculator -
Cost per result calculator
Cost per lead, install, or sale, and the most you can afford to pay.
Open calculator -
CPI calculator
Cost per install, installs per $100, and the most you can pay per install.
Open calculator -
LTV and CAC calculator
Lifetime value, LTV to CAC ratio, and payback in months.
Open calculator
For developers
Build and check signed links and postbacks while you integrate.
Want the reasoning behind the numbers? The Moonetix Academy has a guide for every calculator.
Which calculator answers your question?
Start from the question you have, and open the calculator that answers it.
- How much could an offerwall earn on my site or app?Offerwall earnings calculator
- How many coins should a $1 offer pay my users?Virtual currency calculator
- How much will my website earn from display ads?Ad revenue calculator
- How much does my rewards site keep after paying users?Rewards site profit calculator
- Is my offerwall worth more than my banner ads?eCPM and RPM calculator
- What is my app earning per daily user?ARPDAU calculator
- How many more daily users do I need to earn more?ARPDAU calculator
- Are my ads making money after product costs?ROAS calculator
- What ROAS do I need just to break even?ROAS calculator
- What is the most I can pay for a lead or sign-up?Cost per result calculator
- What is the most I can pay for an app install?CPI calculator
- How long until a new customer pays back what they cost?LTV and CAC calculator
- Why does my postback hash not match?Postback hash checker
- How do I build a signed offerwall link?Offerwall link builder
The formulas at a glance.
Every calculator uses one of these, and explains it in full under the results. The examples are illustrative.
| Metric | Formula | Example |
|---|---|---|
| Offerwall earnings | users x open rate x completion rate x payout x (1 - reversals) | 20,000 x 8% x 10% x $1.20 x 97% = $186.24 |
| Reward users see | payout x currency per $1 x user split | $1.00 x 1,000 x 75% = 750 coins |
| Rewards site profit | revenue - rewards - cash-out fees - reversals - costs | $5,000 - $3,000 - $90 - $200 - $300 = $1,410 |
| Ad revenue | page views x ads per page x fill rate / 1,000 x eCPM | 100,000 x 3 x 85% / 1,000 x $1.50 = $382.50 |
| eCPM | earnings / impressions x 1,000 | $250 / 120,000 x 1,000 = $2.08 |
| ARPDAU | revenue per day / daily active users | $400 / 8,000 = $0.05 |
| ROAS | revenue from ads / ad spend | $5,000 / $1,250 = 4x |
| Break-even ROAS | 1 / gross margin | 1 / 40% = 2.5x |
| Cost per result | spend / results | $300 / 120 = $2.50 |
| CPI | ad spend / installs | $1,000 / 400 = $2.50 |
| LTV | monthly revenue x gross margin / monthly churn | $12 x 70% / 6% = $140 |
Calculator questions
Short answers about the numbers behind the tools.
Missing a calculator? Tell us
Are these calculators free?
Yes. Every calculator is free and needs no account. The math runs in your browser, and nothing you type is sent to us or stored.
How accurate is the offerwall earnings estimate?
It is only as good as the numbers you put in. Open rate, completion rate, and average payout change with your placement, your users' countries, and their devices, so treat the result as a range. After launch, put your real numbers from your reports back into the calculator.
What is a good ROAS?
There is no single good number, because it depends on your margin. Break-even ROAS is 1 divided by your gross margin: at a 40% margin you need 2.5x just to cover the ads, and at 20% you need 5x.
What is the difference between eCPM and RPM?
eCPM is earnings per 1,000 ad impressions, so it rates one ad placement. Page RPM is earnings per 1,000 page views, so it rates a whole page. To compare an offerwall with banner ads, use revenue per 1,000 users, which the eCPM calculator also shows.
How many coins should I give per dollar?
Pick a round number that makes rewards feel generous and is easy to compare, such as 100 or 1,000 coins per $1, then choose what share of each payout goes to your users. The virtual currency calculator shows the reward users will see on any offer.
Which calculator should a publisher start with?
Start with the offerwall earnings calculator to size the opportunity, then use the virtual currency calculator to set your rate. Once the wall is live, the eCPM calculator compares it with your other ads.
Turn your traffic into earnings.
Create a free publisher account and earn from every offer your users complete on your website, app, game, or community.