Telegram Ad Prices in 2026: CPM, Budgets, and Post Costs

Telegram ad prices: what advertising on Telegram costs

On Telegram’s official ad platform, Telegram Ads, you bid per 1,000 views, and the minimum bid is 0.1 Gram, about 12 cents on November 11, 2026. Telegram publishes no minimum budget. Agency data puts average bids at roughly 1.3 to 4 TON (now Gram) per 1,000 views, depending on the country. Sponsored posts bought directly from channel owners usually cost more per view: one agency benchmark for Russian-speaking markets runs from about €1.50 per 1,000 views on meme channels to €20 or more on finance channels.

All prices here were checked on November 11, 2026. Telegram’s prices are set in Gram, so their dollar value moves with the coin, and most public benchmarks come from agencies with services to sell. We say where each number comes from.

Telegram Ads: how the official platform prices ads

Telegram Ads is self-serve at ads.telegram.org. Its home page says anyone can post ads there, an ad has up to 160 characters of text, and you choose the specific channels where it runs. The getting-started page sets the rules that decide your cost:

• CPM model. You set a price for 1,000 views of your ad. The minimum CPM is 0.1 Toncoin, the coin renamed Gram in June 2026. At CoinGecko’s price of about $1.23 per Gram on November 11, 2026, that is roughly 12 cents.
• Budget per ad. An ad runs until it spends the budget you set. You cannot lower an ad’s budget once it is submitted, and stopping and deleting an ad returns the rest to your overall budget.
• Placement. Ads run only in public channels with 1,000 or more subscribers, and you cannot change targeting after creating an ad; you create a similar ad instead.
• Review. Telegram checks every ad before it runs and explains what to fix if it declines one.

You pay in Gram. Fragment’s ads page says you choose Budget, then Add Funds on Fragment, pay in Grams from a TON wallet, and can buy Grams on an exchange or with a bank card. Channel owners have a second option: Telegram’s creator terms value each Star they earned at 0.02 USD of advertising credit for promoting the same channel, which Telegram’s API documentation describes as a 30% discount.

The Telegram Ads guidelines also shape price, because they shape where you can run. The language of the targeted channel should match the language of the ad and its destination, and some categories, such as gambling, may not be advertised at all.

Telegram Ads CPM by country

Telegram publishes no average prices. The most cited figures come from the agency SMIT.Link, published by PropellerAds with no stated measurement period. They are in TON, before the rename to Gram. We added dollar values at the November 11, 2026 price.

Targeting changes the price as much as country does. In a case from the agency ClickME in the same PropellerAds article, ads aimed at Uzbek users by interest cost €0.04 per 1,000 views, while targeting specific channels in the same campaign cost €3. Broad targeting is cheap; the channels everyone wants are not.

Minimum budget, euro accounts, and what a test costs

The getting-started page names a minimum CPM but no minimum budget, and Telegram’s 2024 announcement said budgets can be “as low as a handful of Toncoins”. That applies to the self-serve platform paid in Gram.

Agencies also sell Telegram Ads billed in euros. Telegram does not publish the minimums for those accounts, and the figures agencies report disagree with each other, so we leave them out. If you go that route, get a written quote that includes the agency fee and VAT.

How to advertise on a small budget covers test design in general.

Sponsored post prices in Telegram channels

Many advertisers skip the auction and buy posts from channel owners directly. Owners quote a price per post, and buyers compare channels by CPM: the price divided by the post’s views, times 1,000. The ad exchange Telega.io gives the same math in its pricing guide: estimated views equal subscribers times engagement rate, and the cost per post equals views times CPM divided by 1,000.

The clearest public price list by niche is an estimate from the agency GURU Ads for ad posts in channels in Russian-speaking (CIS) countries, also published by PropellerAds:

PropellerAds adds that such posts usually stay up for 24 to 48 hours, so a longer placement should cost more. The ranking by niche has held for years: Telega.io’s study of Russian-language channels in 2021 found the average CPM across categories roughly doubled that year, from $6.10 in the first quarter to $12.85 in the fourth, with finance topics the most expensive.

Compare both tables and the gap is clear. A finance post at €20 per 1,000 views costs several times an English-language Telegram Ads view, because a post is a full, native message the owner stands behind, while a sponsored message is 160 characters at the bottom of the feed.

Buying through suggested posts

Telegram’s own way to buy a post is a suggested post. According to Telegram’s announcement, you offer the owner Stars or Toncoin (now Gram) with your post, the owner can suggest edits to the text, media, or price before accepting, and the payment is released 24 hours after posting. If the owner deletes the post earlier, you get the full amount back. That makes it the safer choice when you have never worked with a channel.

Where the price data is thin

Be careful with any single Telegram price you read, including ours:

• English-language channel posts. We found no solid public benchmark by niche. Most published post prices come from the Russian-speaking market.
• Exchange catalogs. Telega.io’s channel catalog shows subscribers and engagement publicly, but views, prices, and CPM only after you log in.
• Dates and sellers. The country CPMs above have no stated period, the 2021 study is five years old, and the sources are agencies and exchanges that sell Telegram ads.
• Currency. A CPM quoted in TON a year ago is a different dollar price today.

So use the tables as a starting range, then collect quotes from 10 or more channels in your niche and compare them on CPM.

How to check a channel’s price before you pay

1. Get real views. Note the views of the channel’s last 10 to 20 regular posts after 24 hours, and ask the owner for a screenshot of the channel statistics. Telegram statistics shows typical reach and engagement figures.
2. Work out the CPM. Divide the quoted price by average views and multiply by 1,000, then compare it with the niche table.
3. Check engagement. Telega.io advises buying on channels where views reach at least 15 to 20% of subscribers. Much lower often means inactive or bought subscribers.
4. Track every post. Give each channel its own invite link or bot start parameter, and add UTM parameters to any website link.
5. Judge by result. Compare channels on cost per subscriber, sign-up, or sale, not on the post price.

What these prices mean for channel owners

If you own a channel, you sit on the other side of these numbers. Telegram pays owners 50% of what advertisers spend on ads in their channels, so a 2 Gram CPM becomes 1 Gram per 1,000 ad views for you, and only readers who scroll past your last post see the ad. Sponsored posts at the niche rates above usually earn far more. How much do Telegram channels make? works through examples by channel size, Telegram Ads for channel owners covers the ad share, and the Telegram channel earnings calculator runs your own numbers.

How to add Moonetix to your Telegram channel

For channel owners, a rewards program is one more income line next to ad posts: readers earn your points by completing offers, and you earn per completed offer. The offerwall runs on your website, Mini App, or bot, never inside the channel.

1. Apply at moonetix.com/register. Every publisher application is reviewed by hand; once you are approved, every app you add is live right away.
2. Add the site, Mini App, or bot as an app and set your points name, icon, conversion rate, and user split.
3. Integrate it with a signed offerwall link from your server, or follow Add an offerwall to a Telegram Mini App.
4. Credit points only from the signed postback, remove them on a reversal, and test with “Open as a test user” and “Send a test postback” in the app’s Integration tab.

The limits: offers depend on each reader’s country and device, VPN and proxy users are blocked from the wall, and end users must be at least 16. If you are an advertiser, Moonetix has no self-serve ad platform; advertising runs only through custom integrations by arrangement. How to monetize a Telegram channel covers every other method.

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