How Much Do Telegram Channels Make? Real 2026 Numbers

How much do Telegram channels make?

Telegram publishes no average, but the public numbers set the scale. Telegram pays owners of public channels with at least 1,000 subscribers 50% of the revenue from the ads it shows there, paid in Gram through Fragment, and advertisers pay at least 0.1 Gram per 1,000 ad views. Most channels make more from sponsored posts they sell themselves: agency benchmarks price those at about €1.50 to €2 per 1,000 views on meme channels and €15 to €20 or more on business and finance channels. In our illustrative example below, a 25,000-subscriber channel makes about $450 a month and a 100,000-subscriber channel about $2,500.

Every rate in this guide was checked on November 11, 2026. Telegram can change its rates at any time, and Gram’s dollar value moves with the market.

This guide is about the numbers. For how to switch each method on, read How to monetize a Telegram channel.

Telegram’s ad revenue share: what the 50% is worth

When Telegram launched revenue sharing on March 31, 2024, its announcement said owners of public channels with at least 1,000 subscribers receive 50% of the revenue from ads displayed in their channels. The current Terms of Service for Content Creators still describe a reward equal to a 50% share of what Telegram earns from valid impressions, and say the share can change at any time. You see your balance under Channel Settings, Statistics, Monetization.

What 50% is worth depends on what advertisers pay. Telegram Ads charges advertisers a price they set per 1,000 ad views, and the Telegram Ads getting-started page sets the minimum CPM at 0.1 Toncoin, the coin renamed Gram in June 2026. At CoinGecko’s price of about $1.23 per Gram on November 11, 2026, that floor is roughly 12 cents per 1,000 ad views, so your half is about 6 cents. Real bids are higher: agency figures by country published by PropellerAds (credited to the agency SMIT.Link, with no stated period) put average CPMs at 2 to 2.5 TON for English-speaking channels, 3 to 4 for Spain, 1.5 for Brazil and Arabic-speaking channels, and 0.2 to 0.7 for Kazakhstan. At 2 Gram per 1,000 ad views, your share is 1 Gram, about $1.23.

Ad views are not post views, and that is why the ad share stays small for most channels:

• One ad, at the bottom. Telegram’s sponsored messages documentation says the ad is displayed below all other posts, after the reader scrolls past the last message, and a view counts only once the whole ad text is on screen.
• Advertisers choose channels. Telegram’s announcement says advertisers pick the exact channels where their ad runs, so a channel nobody targets earns little.
• Premium readers see no ads. The same announcement says users can turn ads off by subscribing to Telegram Premium.

Telegram Ads for channel owners covers eligibility and settings in detail.

How Telegram pays channel owners

Telegram’s rewards are paid out through Fragment, the platform Telegram’s creator terms name as the processor of all creator rewards.

1. Rewards accrue. Ad revenue goes into your Gram balance; paid posts and other Star income go into your Star balance.
2. They wait out a hold. The creator terms say Gram rewards become available for withdrawal 2 days after they accrue, and Star rewards after 21 days.
3. You collect. Fragment’s ads page tells creators to open Statistics, Monetization and select Collect, then receive the Grams in a TON wallet connected on Fragment. Telegram’s API documentation says a Star withdrawal also needs the account’s two-step verification password.

Instead of withdrawing, you can reinvest. The creator terms value each Star at 0.02 USD of advertising credit, more than its 0.013 USD reward value, but only for promoting the same channel. Because Gram is a cryptocurrency, a balance worth $100 on the day it accrues can be worth more or less when you sell it.

The same terms let Telegram deduct rewards linked to invalid activity, including views bought for money, explicit requests to interact with sponsored messages, and fake or automated impressions, even after a withdrawal. Your income depends on real readers.

What sponsored posts sell for

For most channels, sponsored posts are the main income. You set a price per post, but buyers compare channels by CPM: the price divided by the post’s views, times 1,000. The ad exchange Telega.io gives the same formula in its guide to fair post prices: views equal subscribers times engagement rate, and the cost per post equals views times CPM divided by 1,000. It also says the actual price may differ from the estimate.

The clearest public benchmark by niche is an estimate from the agency GURU Ads for ad posts in channels in Russian-speaking (CIS) countries, published by PropellerAds. The last column applies it to a post with 5,000 views to show the scale.

PropellerAds notes that such placements usually stay up for 24 to 48 hours, so the CPM also depends on how long the post lives. The pattern is old and stable: Telega.io’s 2021 study of Russian-language channels found the average CPM roughly doubled that year, from $6.10 in the first quarter to $12.85 in the fourth, with finance topics the most expensive.

For a reality check on totals, Telega.io’s public earnings analytics ranks channels by ad revenue earned through its exchange. For the third quarter, the top channel showed $3,000 and the tenth $1,124, mostly crypto, sports, and betting channels (the page does not state the year; checked on November 11, 2026). That is income through one exchange, so channels that also sell directly earn more, but it shows that four-figure quarters are already the top of a marketplace.

Public benchmarks for English-language channel posts are thin, so ask buyers what they pay elsewhere and use the Telegram Ads CPMs above as a floor. Telegram ad prices covers the buyer’s side, and if a stranger wants a post, Telegram’s suggested posts are the safest route: its announcement says the payment is released 24 hours after posting and refunded in full if you delete the post earlier.

Stars: paid posts, reactions, and subscriptions

Stars are smaller for most channels but pay well on loyal, niche audiences:

• Paid posts earn the equivalent of 0.013 USD per Star in rewards, per the creator terms. A 50-Star photo set bought by 200 readers is 10,000 Stars, about $130.
• Star reactions are tips. Telegram’s Stars API documentation says channel owners receive 100% of the Stars sent.
• Star subscriptions charge a monthly fee in Stars for access to a channel. The creator terms do not state a dollar value for subscription Stars, so treat 0.013 USD as an estimate.

Telegram Stars vs an offerwall compares Stars income with paying readers in your own points.

Worked example: monthly earnings by channel size

The numbers below are illustrative, not a forecast. They assume an English-language channel where each post reaches 20% of subscribers, 3 posts a day, sponsored posts sold at $8 per 1,000 views, ad views equal to 10% of post views at a 2 Gram CPM (your half is $1.23 per 1,000 ad views at $1.23 per Gram), and 0.5% of subscribers buying one 50-Star paid post a month.

Two things stand out. Sponsored posts are most of the money at every size, and the 100,000-subscriber channel earns about 40 times the small one, not 20 times, because it can sell more posts at the same price per view. Change the niche from news to finance and the sponsored line can multiply several times. Try your own numbers in the Telegram channel earnings calculator.

What makes one channel earn more than another

• Views per post. Buyers pay for views, so a channel whose posts reach 30% of subscribers can charge more than a bigger channel at 5%. Telegram statistics shows typical reach and engagement figures.
• Niche. In the GURU Ads benchmark, a finance post costs about 10 times a meme post with the same views.
• Language and country. The SMIT.Link figures show Telegram Ads CPMs for Spain at several times Kazakhstan’s.
• Trust. Every weak ad costs readers. Channels that turn down scams keep their views, and with them their price.

If you are still growing, How to get Telegram channel subscribers covers it without breaking Telegram’s rules. Gaming and “earn online” channels can add one more income line: a rewards program on a companion site or Mini App, where readers earn your points by completing offers and you earn per completed offer. How much can you earn with an offerwall? gives the formulas.

How to add Moonetix to your Telegram channel

A channel cannot host an offerwall itself. The wall runs on your website, in a Mini App, or behind a bot, and your posts link there.

1. Apply at moonetix.com/register. Every publisher application is reviewed by hand, and once you are approved, every app you add is live right away.
2. Add your site, Mini App, or bot as an app and set your points name and icon, conversion rate, user split, and rounding.
3. Integrate it. On a website, your server signs the offerwall link for the signed-in reader, as the website integration shows. In a Mini App, follow Add an offerwall to a Telegram Mini App; for a bot, see How to monetize a Telegram bot.
4. Credit points only from the signed postback and remove them on a reversal. Test with “Open as a test user” and “Send a test postback” in the app’s Integration tab before you post the link.

The honest limits: offers depend on each reader’s country and device, readers on VPNs, proxies, or data center networks are blocked from the wall, and end users must be at least 16. A news channel with a young or mostly VPN-using audience is a poor fit. Moonetix for Telegram has the full setup.

Frequently asked questions