Telegram Ads for Channel Owners: Revenue Sharing Guide

Telegram ads for channel owners: how revenue sharing works

Telegram shows its own ads, called sponsored messages, in public channels and pays 50% of the revenue from those ads to the channel owner. When the program launched on March 31, 2024, Telegram’s announcement limited it to public channels with at least 1,000 subscribers. You do not apply: if your channel is eligible, the earnings appear under Channel Settings, Statistics, Monetization, and you collect them in Gram (the TON coin called Toncoin until June 2026) through Fragment. Bot owners get the same 50% share for ads in the chat with their bot.

Telegram does not publish what a channel earns per view or per 1,000 views, and its terms let it change the share at any time. Everything below was checked on November 11, 2026, against Telegram’s own pages.

Who is eligible for Telegram ad revenue sharing

Telegram has published three conditions, in different places:

The current creator terms talk about “eligible channels” without repeating the 1,000 figure, so treat it as the published starting point, not a guarantee. Reaching 1,000 subscribers also does not mean ads will run: advertisers choose the channels they buy, so a small channel may see few or no impressions. The terms add that ads may not be visible to users in some regions, which “could represent a significant portion of your audience”, and any reader can turn ads off by subscribing to Telegram Premium.

How to turn on ads and find your earnings

There is no switch to request ads. Telegram decides which channels are eligible, and advertisers on the Telegram Ad Platform pick channels to target. As the owner, you can:

1. Check eligibility. Open your channel and go to Channel Settings, Statistics, Monetization, the path Telegram’s announcement gives. If the Monetization tab is there, your channel is in the program and you see your balance and revenue charts.
2. Grow real views. Sponsored messages appear below the latest post, after a reader scrolls past it, according to Telegram’s sponsored messages documentation. More readers who open your channel means more impressions. How to get Telegram channel subscribers covers growth that will not get your rewards deducted.
3. Keep the channel within the rules. The creator terms require you to remove forbidden content and the users who posted it, or to add admins until you can.

You can also go the other way and switch ads off. Telegram’s API configuration reference says owners may disable ads for all users after reaching a boost level set by the parameter channel_restrict_sponsored_level_min, whose listed value was 50 when we checked on November 11, 2026. Most channels never reach it, and switching ads off also ends the ad share.

What share channel owners get

The creator terms describe a reward of “a 50% share of the revenue Telegram earns in connection with the number of valid impressions of sponsored messages displayed in eligible channels you own”, and say the share can change at any time without notice. Three things decide how much that is:

• What advertisers pay. Advertisers bid on a CPM, the price per 1,000 impressions. The Ad Platform’s getting started page lists a minimum CPM of 0.1 Toncoin (now Gram) for a sponsored message, checked on November 11, 2026. Telegram ad prices covers what advertisers pay in more detail.
• How many valid impressions your channel gets. Only readers who see ads count, so Premium readers and readers in regions without ads add nothing.
• Deductions. Impressions Telegram treats as invalid are removed, as the next sections explain.

The CPM glossary entry explains the price model if you are new to it.

How to withdraw ad revenue in Gram through Fragment

Ad revenue is paid in Gram and processed by Fragment, a separate platform with its own terms. Fragment’s ads page describes the steps from the channel side, and Telegram’s Stars and revenue documentation fills in who can withdraw:

1. Set up a TON wallet that can hold Gram. Fragment names Tonkeeper and MyTonWallet as examples of TON wallets.
2. Turn on two-step verification for the owner’s Telegram account. The withdrawal request needs the account’s 2FA password.
3. Wait for the hold. Under the creator terms, Gram rewards become available for withdrawal 2 days after they accrue. Star rewards take 21 days.
4. Collect. Go to Statistics, Monetization and select Collect. Telegram opens a Fragment page where you enter your TON wallet address.
5. Check the transfer. Withdrawals cannot be reversed or refunded, so copy the address carefully.

Only the channel or bot owner can withdraw. Admins can see revenue statistics when they have the right permission, but they cannot collect. The API reference also has a regional switch, channel_revenue_withdrawal_enabled, that hides all ad revenue options where withdrawals are not enabled, and the creator terms say Fragment may be unable to issue rewards for some users or countries.

The launch announcement said owners can withdraw with no fees, or reinvest rewards in Telegram ads, collectible usernames or Premium giveaways. Two account rules matter here: if you lose access to the account or channel, the terms treat pending balances as forfeit, and taxes on your rewards are your responsibility.

Ads in bots and Mini Apps

Telegram’s October 31, 2024 update, Improved Videos and Much More, opened ad revenue sharing to bots and Mini Apps. Telegram’s channel and bot ad revenue page describes one 50% share for both, and bot ad revenue is withdrawn in Gram through the same Fragment flow.

The placement is different from channels. The sponsored messages documentation lists four places ads can appear: below the posts in a channel, in a bar above the chat with a bot, in global search, and over fullscreen video. It does not list the screens inside a Mini App, so a Mini App earns Telegram ad revenue through the chat with its bot, not inside the app. Developers who want ads inside the Mini App itself use third-party networks; AdsGram alternatives compares some of them. We did not find published eligibility rules for bots, such as a minimum user count, so check your bot’s revenue statistics rather than assume it qualifies. How to monetize a Telegram bot covers the other bot income lines.

Rules that can cost you your ad rewards

Section 5.1 of the creator terms lets Telegram subtract Gram or Stars it links to invalid activity, up to the full balance. It also lets Telegram debit the account and offset future rewards if it finds the problem after you withdraw, and remove the channel from the program.

Advertisers have their own rules. The Telegram Ad Platform guidelines ban ads for gambling, harmful financial products, unlicensed medical products, drugs, alcohol and tobacco, weapons, political and religious content, and more. That keeps most of the ads in your channel clean, but you do not choose individual ads.

Telegram ad revenue vs selling sponsored posts

Most channels that earn well from advertising also sell posts directly, either privately or through Telegram’s suggested posts, which Telegram added on July 1, 2025. With suggested posts, a subscriber or brand offers a post with a payment in Stars or Gram, you publish it, and you receive the payment 24 hours later. If you delete the post earlier, the buyer gets the full amount back.

The ad share takes no work once you qualify, but you control neither the price nor the volume. A sponsored post sold to the right advertiser usually pays far more per post, but you have to find buyers and vet them. Most owners run both. How to make money with a Telegram channel covers paid posts, Star subscriptions and affiliate links, and Affiliate marketing on Telegram covers the disclosure side.

How to add Moonetix to your Telegram channel

Telegram ads pay you for views. An offerwall pays you per completed offer and lets readers earn a points balance you run, so it fits gaming, rewards and “earn online” channels. It never lives inside the channel itself: your posts link to a website, Mini App or bot.

1. Apply as a publisher at moonetix.com/register. Every application is reviewed by hand, and once you are approved, every app you add is live right away.
2. Add your site, Mini App or bot as an app and set the points name and icon, conversion rate, user split, rounding and wall design.
3. Pick the integration. On a companion website, your server signs the offerwall link for the signed-in reader, or you add the floating Earn button. In a Mini App, follow Add an offerwall to a Telegram Mini App. In a bot, send each user their own signed link.
4. Credit points only from the signed postback, and take them back when a reversal arrives. What is a postback URL? explains the flow.
5. Test before you post. Use “Open as a test user” and “Send a test postback” in the app’s Integration tab, as in Test your app before launch.

Where it does not fit: news or politics channels whose readers do not want to earn anything, and audiences under 16, since end users must be at least 16 (with parental permission under 18). Offers depend on each reader’s country and device, and readers on VPNs, proxies or data center networks are blocked from the wall. Keep the two incomes apart: never reward readers for interacting with Telegram’s sponsored messages. Moonetix for Telegram puts the setup and the platform rules on one page.

Frequently asked questions