How to use the EPC calculator
Copy three numbers from your report for the same period: clicks, conversions, and earnings. The calculator shows earnings per click, the conversion rate, and the average payout of a conversion. Add how many visitors saw the offers to see what 1,000 visitors earn, which is the number to compare with display ads.
The formulas
EPC = earnings / clicks
Conversion rate = conversions / clicks x 100
Average payout = earnings / conversions
Click rate = clicks / visitors x 100
Earnings per 1,000 visitors = earnings / visitors x 1,000A worked example
In an illustrative month, 20,000 visitors see your offers, 2,000 click one, and 60 complete it for $150 in earnings. EPC is $0.075, the conversion rate is 3%, and the average conversion pays $2.50. Each 1,000 visitors earn $7.50.
How to raise EPC
- Show offers that fit the audience. Offers matched to the user’s country and device convert better than a long generic list.
- Remove friction before the click. Users who know what they get and how long it takes finish more offers. Why users do not finish offers covers the usual reasons.
- Watch reversals. EPC counts what you keep, so low-quality traffic that gets reversed later lowers it. The offerwall earnings calculator includes a reversal rate.
Frequently asked questions
What is a good EPC?
It depends on the offer type, the payout, and the audience country, so compare offers and placements against each other on your own traffic rather than against a fixed number.
Is EPC the same as eCPM?
No. EPC divides earnings by clicks. eCPM divides earnings by impressions and multiplies by 1,000. The eCPM calculator works out the second.
Why is my EPC high but my earnings low?
Few people click. A high EPC with a low click rate means the offers convert well once opened, so work on placement and on how you present the offers.
Should EPC include reversed conversions?
Use earnings after reversals, so EPC reflects what you actually keep.