Advertising strategy guides.

7. 07How to Get Your First 100 Users: A Practical PlaybookA channel-by-channel playbook for your first 100 users: your own network, communities, launch platforms, content, cold outreach, partnerships, and small paid tests priced per result, with the trade-offs of each.9 min
8. 08Referral Program Design for Apps: Rewards That Stay FairHow to design a referral program for an app, game or rewards site: who gets rewarded, fixed bonus or a share of the friend's earnings, when to pay, caps, attribution, store rules, and the numbers to watch.10 min
9. 09How to Get Website Traffic: Free and Paid MethodsSEO, content, social media, communities, paid search and social, paid visits, and pay-per-action campaigns: what each brings, when paying for an action beats paying per visit, and how to judge the quality of what you buy.6 min
10. 10How to Get App Installs: Organic and Paid MethodsApp store optimization, paid user acquisition, CPI campaigns, and incentivized installs done right, plus how to measure the retention that tells you which installs were worth it.7 min
11. 11App Store Optimization (ASO): A 2026 ChecklistA field-by-field ASO checklist for the App Store and Google Play, with every character limit and feature checked against Apple and Google help pages, plus keyword research, creative testing, ratings, measurement, and how paid user acquisition fits in.12 min
12. 12How to Get Beta Testers for Your App (iOS, Android, Web)Where to find beta testers for an app, how TestFlight and Google Play testing tracks work, what Google requires from new personal developer accounts, when a user testing service helps, and how to turn testers into useful feedback.9 min
13. 13Google Play 12 Testers for 14 Days: The Rule ExplainedWhat Google Play requires from new personal developer accounts before production access, how the closed test and the application work, and how to recruit 12 genuine testers who actually use your app and give feedback.9 min
14. 14Soft Launch a Mobile Game in Cheaper CountriesHow to plan a soft launch for a mobile game: the three goals to test in order, how to pick test countries and limit store availability, which metrics to watch, how many players you need, and how to buy players per result by country.9 min
15. 15App Retention: Day 1, 7 and 30 BenchmarksWhat day 1, day 7, and day 30 retention mean, what published reports from Adjust and GameAnalytics actually show, why the numbers disagree, and how to judge install sources by retained users.9 min
16. 16Can You Pay for App Reviews? What Stores AllowWhat Google Play and the App Store say about paid and incentivized reviews, what the FTC rule on fake reviews adds, what you can pay for instead, and how to earn more ratings the allowed way.9 min
17. 17Incentivized Installs: Google Play Policy in 2026What Google Play's Developer Program Policies say about incentivized installs, ratings and reviews, which policy sections apply, what is allowed and what is not, and how to design a rewarded user acquisition campaign that pays for real use of your app.9 min
18. 18How to Advertise on a Small Budget in 2026A practical plan for finding customers with $50 to $500: pick one goal, use free channels, test paid ones cheaply, pay for results instead of reach, and reinvest what works.6 min
19. 19How to Promote a Mobile Game on a Small BudgetA practical plan for indie and small studios: fix the store page for free, build a launch audience, then spend a few hundred dollars on players who actually reach a goal in your game.9 min
20. 20Find Playtesters for Your Game: 6 Places to LookWhere indie developers can find playtesters, from Steam Playtest, itch.io and Discord to Reddit and playtesting services such as PlaytestCloud, how to collect feedback you can use, and the shortcuts that break platform rules.9 min
21. 21How to Get More Discord Members (Without Fake Ones)Where real Discord members come from, what Discord's own rules say about paid and rewarded joins, and how to track which invite brings people who stay.8 min
22. 22How to Get More Players on Your Minecraft Server (2026)A practical growth playbook for Minecraft servers: a clear niche, a strong first hour, server lists and vote rewards within the rules, Discord, short videos, creator collaborations, events, and the numbers that show what works.12 min
23. 23Best Discord Bots to Grow Your Server in 2026The Discord bots worth adding in 2026, grouped by job: moderation, anti-raid, welcome and verification, roles, leveling, tickets, listing and logging, with free and paid tiers checked on the official sites and a permissions safety checklist.12 min
24. 24How to Get Your Discord Bot Into More Servers in 2026A practical playbook for growing a Discord bot: verification at 100 servers, the App Directory, top.gg and other bot lists, a clean install flow, onboarding, promotion and the retention habits that stop servers from removing your bot.12 min
25. 25Discord App Directory: How to List Your BotWhat a bot needs to appear in Discord's App Directory: verification, the Discovery Status checklist, the listing page fields, the content rules, and how it compares with top.gg and other bot lists.10 min
26. 26How to Get Telegram Channel SubscribersFree and paid ways to grow a Telegram channel, from Similar Channels and cross-promotion to Telegram Ads, plus what bought and rewarded subscribers do to your views and ad revenue.7 min
27. 27How to Grow a Telegram Mini App in 2026A practical growth plan for Telegram Mini Apps: Main Mini App setup and the Mini App Store, built-in sharing, startapp source tags, affiliate programs, Telegram Ads, referral loops with limits, and retention you can measure.12 min
28. 28How to Grow Social Media Followers Without Fake OnesWhat Meta, TikTok, YouTube and X say about buying followers and rewarded engagement, and the growth methods that stay within their rules: content, cross-promotion, collaborations and paid promotion.8 min
29. 29How to Grow an Online Forum or Community SiteSeed the forum before you promote it, get every newcomer to a first post, let search engines find your best threads, and judge growth by active members instead of sign-ups.7 min
30. 30How to Get More SaaS Free Trial Sign-UpsWhere SaaS trial sign-ups come from, how to remove friction from the sign-up page, and why you should measure and pay for activated trials rather than raw sign-ups.7 min
31. 31Fintech App User Acquisition: CPA Offers That WorkWhich funnel event to pay for when you buy users for a banking, investing, budgeting, BNPL or insurance app, the promotion and app store rules that apply, and how to keep synthetic identities and bonus abuse out of your numbers.12 min
32. 32Subscription App User Acquisition: Paying for TrialsWhich event a subscription app should pay partners for (install, trial start, trial-to-paid or first renewal), how to price a trial from its real value, and how to measure, reverse and judge it by cohort.12 min
33. 33How to Get Traffic and Sales for an Online StoreWhere online store traffic comes from, how to tell which visits turn into sales, and how to judge every source by the cost of one sale instead of the cost of one visit.7 min
34. 34How to Promote a Browser Extension or Desktop AppHow to get installs for a browser extension or desktop app that turn into weekly users: store rules on incentives, listing, onboarding, uninstall rate, and paying only for real use.7 min
35. 35How to Get More Newsletter Subscribers Who ReadWhere good subscribers come from, why double opt-in and list cleaning protect your inbox placement, which metrics still mean something, and how to pay only for confirmed, engaged readers.7 min
36. 36How to Get More Webinar and Event RegistrationsHow to fill a webinar or online event with people who actually show up: the registration page, timing across time zones, reminders, replays, and paying only for confirmed registrations and real attendance.7 min
37. 37Lead Generation: How to Get Qualified LeadsHow to collect sign-ups that turn into customers: a useful lead magnet, a short form, email confirmation, simple lead scoring, and a maximum price per lead worked out from your own numbers.8 min
38. 38How to Get Survey Respondents Fast and Keep Quality HighWhere to find survey respondents quickly, from your own audience to research panels and participant recruitment platforms, and the quality controls, ethics, and honest limits that make the answers usable.10 min
39. 39Website Feedback: How to Get Cheap User FeedbackSix low-cost ways to get feedback on your website, from 5-second tests and short surveys to interviews and unmoderated tests with a recruited panel, plus how to ask unbiased questions, how many answers you need, and how to read them.9 min
40. 40Brand Awareness on a Small Budget: What WorksAwareness is people remembering your name when they need what you sell. Here is how to reach real people on a small budget, from newsletter sponsorships to video views, and how to measure whether it worked.9 min
41. 41Landing Page Checklist Before You Buy TrafficA pre-launch landing page checklist for paid traffic: message, speed, mobile, tracking, trust, and the page rules every offer on Moonetix has to meet.8 min
42. 42UTM Parameters Explained: Track Every CampaignWhat UTM parameters are, how analytics tools read them, a naming convention that keeps reports clean, and how to tag a paid campaign link so you can see what its visitors did next.8 min
43. 43Pay Only for Confirmed Results: How It WorksWhy paying for completed actions instead of impressions protects your budget, how conversions are agreed and confirmed by postback on Moonetix, and when this model is not the right fit.6 min
44. 44CPM vs CPC vs CPA: Which Pricing Model to ChooseCPM buys views, CPC buys clicks, CPA buys results. Here is how to put all three on one scale, find the most you can pay per result, and pick the model that fits your goal.7 min
45. 45CAC vs CPA vs LTV: What a Customer Is Really WorthThe difference between CAC, CPA, and LTV, how to calculate each one, what a healthy LTV to CAC ratio looks like, and how to turn it into a bid you can afford.5 min
46. 46Incentivized Traffic Explained: When It Is Worth ItWhat incentivized traffic is, which goals it suits, where to be careful, and how to design tasks that bring real value instead of empty numbers.5 min
47. 47Ad Fraud and Bot Traffic: How to Spot Fake ResultsThe common types of ad fraud in 2026, the warning signs in your data, and practical ways to stop paying for bots, click farms, and fake sign-ups.6 min
48. 48A/B Testing Ads on a Small BudgetHow to run A/B tests that give real answers with little money: what to test first, how many results you need before you can trust a winner, how to split traffic, and the habits that create false winners.9 min
49. 49Incrementality Testing: Did Your Ads Really Work?Incrementality testing measures how many conversions your ads actually caused, not just how many they were credited with. Holdouts, geo lift, platform conversion lift and MMM, with the formulas for lift, iCPA and iROAS.12 min
50. 50How to Choose Countries for Your CampaignStart from where your product actually works, estimate what a user is worth in each place, test a handful of countries, read the results country by country, and expand only where the numbers hold up.7 min
51. 51Cost per Install by Country 2026: CPI Rates TableWhat published data says about CPI in the United States, Europe, Asia, and Latin America, why benchmark reports disagree, and how to work out the price per install that makes sense for you in each country.8 min
52. 52Push Notifications for Rewards Apps Without SpammingA push notification strategy for rewards apps and sites: when to ask for permission on Android, iOS and the web, which reward events deserve a message, frequency caps, quiet hours, store rules, and how to measure opt-outs.12 min