Earn Page: How to Write One That Converts

What is an earn page?

An earn page is the page on your website or app where users go to earn your currency, usually by opening an offerwall that is embedded on it or linked from it. A page that converts tells users in a few seconds what they can earn, what it is worth, how long rewards take, and that you can be trusted, and then gets out of the way so the offerwall can do its work. Everything else, from the rules to the support details, goes below the wall in an FAQ.

Where the entry points to this page sit in your navigation is covered in Offerwall placement, and the reasons users drop out after they start an offer are covered in Why users start offers but don’t finish. This guide is about the page itself: what it says, and how it is laid out.

The parts of an earn page

Write a headline about the reward

Users do not come for an “offerwall”. They come for coins, gems, or a gift card. Name the reward and the action in plain words:

• “Earn coins by trying apps and completing tasks”
• “Get free gems: finish an offer, gems land in your account”
• “Earn points for gift cards”

Keep it to one line, use the same currency name and icon that appear next to the user’s balance elsewhere on your site, and skip words like “easy money”. They promise something the page cannot keep and make careful users leave.

Say what users can earn and what it buys

“Earn up to 5,000 coins” means nothing until the user knows what 5,000 coins are worth. Add one line that translates the currency:

• On a rewards site: “1,000 points = a $1 gift card. Cash out from 2,000 points.”
• In a game: “300 gems unlock the Explorer skin.”
• In a community: “500 credits buy a month of the supporter role.”

That line only works if your exchange rate is consistent and easy to read. How to set your virtual currency exchange rate explains how to pick one. If you show a range of rewards, use the range users actually see on your wall in their country, and update it when it changes.

Explain how long credits take

The question you will hear most often is “where are my coins?” Answer it on the page before it is asked:

• Many offers credit within minutes of the user finishing.
• Bigger offers credit step by step. On a Moonetix wall, each step of an offer is credited when the advertiser’s server confirms it, so a long game offer can pay out over several days.
• Pending is normal. Tell users that a finished offer shown as Confirming in My offers on the offerwall is being checked, and that they can follow every offer’s status there.
• Holds come after the credit. If you hold new rewards before they can be cashed out, say so here. Reward hold periods covers how to set and explain them.

A short line is enough above the wall, for example “Most rewards arrive within minutes. Bigger game offers pay step by step as you reach each goal.” Put the details in the FAQ.

Trust signals that are real

New users wonder whether they will actually be paid. Show evidence, and only evidence that is true:

• Real recent rewards or cashouts from your own records, with names shortened or hidden for privacy. Never invent entries.
• Payout methods and minimums, stated plainly.
• A visible support route with a realistic reply time.
• Links to your terms and privacy notice, including how rewards and reversals work.
• Your own track record, such as how long the site has run, if it helps.

Leave out badges, counters, or testimonials you cannot back up. In the US, the FTC’s rule on fake reviews and testimonials bans testimonials that misrepresent who wrote them or what they experienced. One fake “$2,450 paid today” ticker found out by a user does more damage than having no ticker at all.

Honest copy: no exaggerated earnings

An earn page that oversells gets clicks and then tickets, chargebacks, and angry reviews, and in the US the FTC’s advertising guidance says claims in ads must be truthful and evidence-based. Some rules that keep you out of trouble:

• Never promise an income. “Earn $100 a day” is not true for typical users, and it attracts exactly the people most likely to cheat.
• Describe the work. Say that offers ask users to try apps, sign up for services, or complete tasks, and that some require a purchase or a deposit if your wall shows such offers.
• Say that offers come from third parties. Moonetix’s publisher rules do not allow presenting Moonetix as your own product or hiding that the offers are supplied by third parties, and do not allow placing it in a context that misdescribes what a user must do to earn a reward.
• Mention eligibility. End users of a Moonetix offerwall must be at least 16, with parental permission under 18, and offers depend on the user’s country and device.

The FAQ and the support link

Put a short FAQ under the wall. The questions that save the most tickets:

1. How long do rewards take, and what does pending mean?
2. Why did I not get a reward for an offer I finished?
3. Why are some offers missing or different from my friend’s?
4. How do I make sure an offer counts? (Read every step, finish on the same device and browser, and do not use a private window.)
5. Can I use a VPN or several accounts? (No, and say what happens if they do.)
6. What happens if a reward is reversed?
7. When and how can I cash out?

End the FAQ with a support link and ask for what you need to find the offer: the user ID, the offer name, the date, and a screenshot of My offers on the offerwall. Handling missing reward tickets covers how to answer those tickets quickly.

Mobile layout

Most users of a rewards page arrive on a phone, where there is room for very little before the wall. On a small screen:

• Keep the intro to two lines: headline and value line. Put the balance in a slim bar.
• Let the wall fill the screen. A Moonetix iframe is as tall as the screen and scrolls on its own, so there is no second scroll bar. Under a fixed header, subtract its height with CSS calc(), as in the example below.
• Move trust signals and the FAQ below the wall, or behind a single “How it works” link.
• Avoid elements that cover the wall, such as chat bubbles, cookie bars that never close, or sticky banners.

<iframe title="Earn coins" src="https://wall.moonetix.com/{APP_ID}?user_id={USER_ID}&amp;hash={HASH}"
  style="border:0;width:100%;height:calc(100vh - 64px)"></iframe>

Build the signed link on your server for the logged-in user, and never cache the page, because the link belongs to one person. For logged-out visitors, show the intro, the value line, and a sign-up button instead of the wall. If you would rather not give the wall its own page at all, a floating Earn button opens it over any page of your site after a click.

How to add Moonetix to your earn page

Four steps put a Moonetix wall on the page you just planned.

1. Apply as a publisher. Sign up at moonetix.com. Every application is reviewed by hand, and once you are approved, apps you add are live right away.
2. Add your site or app. In the dashboard, set the currency name, icon, conversion rate, and wall design, and check it in the live preview.
3. Embed the signed wall. Build the link with the user’s ID and hash on your server and load it in the iframe shown above, or in a WebView in an app. The offerwall link docs show the hash in PHP, Node.js, and Python.
4. Credit from the postback, then test. Add currency only when a signed postback reaches your server. Then use “Open as a test user” and “Send a test postback” on the Integration status tab, as in Test your app before launch.

For the full picture, with the rules that apply and an earnings estimate, see Moonetix for rewards sites.

Frequently asked questions